Lifecycle Email Strategy & Implementation – Sazy (Ecommerce)

When I joined Sazy, the ecommerce business had no automated lifecycle email flows in place. This meant key revenue and retention opportunities were being missed across the customer journey. I led the strategy and implementation of a full lifecycle email system designed to increase conversion, recover lost revenue, and improve post-purchase experience.


Execution:
- Audited the existing customer journey and identified lifecycle gaps
- Designed the full automation strategy from scratch
- Built and launched all flows within the email platform
- Developed messaging, subject lines, and conversion-focused copy
- Structured post-purchase communications to align with brand tone and CX
- Implemented review prompts to support social proof and repeat purchase


What I Implemented:
- Welcome Flow – Nurtured new subscribers and encouraged first purchase
- Abandoned Basket Flow – Targeted high-intent users to recover lost revenue
- Order Confirmation & Delivery Updates – Improved transparency and customer confidence
- Post-Delivery Review Flow – Increased review generation and strengthened brand credibility

Impact
- Transformed email from a purely transactional channel into a structured lifecycle revenue driver
- Captured high-intent traffic through automated abandoned basket recovery
- Improved first-time conversion through a strategic welcome sequence
- Strengthened customer trust and retention via consistent post-purchase communication
- Established email as an always-on performance channel supporting both acquisition and retention