Bulletproof Rewind Campaign 2025

The Rewind campaign was my original concept and first project at Bulletproof, designed to spotlight 12 standout campaigns shortlisted across the year while reinforcing Bulletproof’s brand-led creative positioning. At the time, no other digital marketing agency had executed a year-end retrospective in this format, making Rewind a distinctive and ownable campaign idea.

On Instagram, Rewind delivered some of the strongest organic performance of the month, with multiple posts reaching 9K–11K+ views and consistently attracting 300–400+ likes, alongside strong comments, shares, and saves. Bold typography, high-contrast colour, and recognisable brand cues helped the content cut through and drive repeat engagement.

On LinkedIn, the campaign became a conversation driver, with posts ranking among the most reacted-to and reposted of the period — including one generating 500+ reactions — strengthening Bulletproof’s credibility within the professional creative community.

Overall, Rewind combined original concepting with strategic platform execution, delivering high engagement, sustained visibility, and a confident close to the year.